Actions taken


CTA-Continental maintains an ethical and responsible relationship with the community and demonstrates this through social actions.


The Ser Mais Feliz Choir

The Ser Mais Feliz Choir is formed by employees that are members of the CTA-Continental Association (AFCTA). Popular Brazilian and international songs, christmas and folklore songs, among others, are in the choir's repertoire.

Iniciatives of this sort aim to bring about more harmony and pleasure to co-workers interrelationships.




Crescer Legal - Growing Up Right Program

CTA-Continental has a firm conviction that a child's place is in school, so for this reason it takes part of the Crescer Legal Program (GROWING UP RIGHT), developed in partnership with Sindifumo (Tobacco Industry Union) and Afubra (Brazilian Tobacco Growers Association).

To reach the objectives of the Growing Up Right Program, the company developed one program called Ser Mais Feliz na Escola (Be Happier in School) which is part of the Indústrias Parceiras da Escola (Industries in Partnership with Schools) project. The program aims to contribute to the eradication of child labor and minimize classroom evasion in the tobacco-producing region. This happens at Francisco Antônio de Borba Filho School, in Passo do Sobrado/RS.



     Production Assistant Course - Professional Learning

CTA - Continental conducted, in partnership with CIEE, (Company/School Integration Center) and APAE (Association of Parents and Friends of the Disabled) of Venâncio Aires, the professional apprenticeship course of "Production Assistant" for persons with disabilities.

The course initiated on August 26, 2013 and promoted professional qualification of persons with disabilities, with the purpose of capacitating them for the job market. Graduation occurred on January 26, 2015 on company premises.

This is yet another achievement of “CAPACITAR” Program.




     Diversity Event

On September 24, 2013, another event of the “CAPACITAR” Program was held at CTA. This event was open to the local Community. On this day, CTA-Continental sponsored: Steven Dubner’s "Not knowing it was impossible, he went there and did it"



Steven Dubner has given over 2,000 lectures in Brazil and abroad. He holds a degree in physical education and is specialized in adapted sports for people with special needs in Brazil and the U.S. He has been working in this area for 33 years, even as coach for Brazilian teams in various modalities.

Continuing with the events of the "CAPACITAR" program, CTA-Continental once again brings STEVEN DUBNER to Venâncio Aires.

With the same audacity and incisive humor of the lecture "Not knowing it was impossible, he went there and did it," Steven Dubner, founder of ADD (a sports association for the disabled), now launches "ATTITUDE or NOTHING".

Both "Not knowing it was impossible, he went there and did it", and "Attitude or Nothing" are lectures created from Steven’s rich and intense relationship of over 30 years with the disabled. It is this repertoire that provides tranquility and confidence to approach a difficult subject wrapped in taboos, as are the lives of disabled people in Brazil.

This event took place on September 23, 2014 at 3:00 p.m. at CTA’s Social Club. The event was open to the community of Venâncio Aires.




Donation of native seedlings

The CTA-Continental made a donation of 300 native tree seedlings for a São Luiz School from Vila Santa Emília - Venancio Aires. You can read the report about this project conducted by the School through the link.